Sorry GM, this is just a sad commercial. Kinda reminds me of classic WWF battles back in the 80′s. Like when Hulk Hogan was getting pounded and counted out by the fans. Only then, when everyone had given up hope, would he suddenly spring to life and win his match with a couple quick jabs and an iconic leg drop.
Good luck with the re:invention!
oh man, wrestlemania 8?! hulk hogan vs psycho sid! awesome
fyi, GM’s re:invention campaign also has a significant online component. From my archive of online ads, here’s some of the current creative:
http://adverlicio.us/general_motors_re_invention_300x250
Unfortunately, it’s perhaps worse than the television campaign!